Wondering what to do with your photography and videography beyond the MLS? We have some creative ideas to make your listings shine across the digital landscape and beyond.

Your YouTube Channel: Personal HGTV Show

Remember that time you desperately searched YouTube for the perfect tutorial and stumbled upon a goldmine of information? Channel that power! Potential buyers searching for homes in your area might stumble upon your YouTube channel, and bam! They're treated to a virtual walk-through, complete with your insights and local knowledge. Plus, YouTube videos rank highly in search engines, so your listing could be the first thing they see.

Social Media Marketing

Don't let those stunning photos and captivating videos fizzle out in a digital vault! Facebook and Instagram are perfect platforms to share snippets of your video tours, stunning drone shots, and captivating property highlights. Don't forget to tag the location to attract local interest. Short, vertical videos are all the rage on social media, so consider creating bite-sized content that grabs attention and compels viewers to learn more. Drone Photos: See the Bigger Picture Speaking of attention-grabbing visuals, let's talk about drone photos. These aerial shots offer a unique perspective that can showcase the entire property, surrounding landscape, and even neighborhood amenities. Plus, drone images can showcase features like roof integrity or the overall layout of the property, offering valuable insights to potential buyers all from a perspective that regular photos just can't capture.

Website: Make it a Visual Powerhouse

Your website is your digital real estate empire, and it's the perfect place to showcase all your media goodness. Utilize high-quality photos and virtual tours to showcase your listings in all their glory. Here's a bonus tip: uploading videos directly to YouTube and then embedding them on your website can actually improve loading times and searchability – double win!

Email Campaigns: Grab Attention with Eye Candy

Don't underestimate the power of email marketing. Include eye-catching photos and videos in your email newsletters to grab attention and make those new listings or featured properties pop! People are more likely to click on an email with a visually stunning property showcase, and that could be the ticket to landing your next client.

Targeted Online Ads: Reach Your Ideal Client

Don't just throw your listings out into the vast online void. Utilize online advertising platforms like Google Ads and social media advertising to target your ideal client demographic with captivating media. Imagine showcasing a video tour of a family-friendly neighborhood directly to parents searching for schools in the area – that's laser-focused marketing at its finest.

Print Power: Bringing Media to the Tangible World

While the digital world is king, don't underestimate the power of print marketing materials. High-quality photos can make your brochures, flyers, postcards, and mailers, stand out leaving a lasting impression on potential buyers who might not be glued to their screens 24/7.

Local Business Collaboration: A Win-Win

Here's a creative twist: Partnering with local businesses like coffee shops, restaurants, or even gyms can be a great way to showcase your properties and reach a wider audience. Imagine a local coffee shop displaying a framed photo of a charming new listing with a QR code leading to the virtual tour – creative and effective! These collaborations can not only generate leads but also help you build stronger ties within your community.

So there you have it, By thinking beyond the MLS and leveraging the power of creative media strategies, you can transform your listings from good to great. We've unveiled a treasure trove of ways to maximize the media your photographer delivers. These ideas can help you spread the word about your listings and establish yourself as a leader in the real estate landscape.

Remember, it's not just about having great photos and videos; it's about strategically using them to reach new audiences and showcase your listings in all their glory.